Announcing your inclusive practices in an inclusive manner

In this video currently making its rounds on the Internet, the Wimpy burger chain announced their new Braille menu with hand-crafted sesame seed Braille hamburger buns. While the step to create an inclusive restaurant experience is commendable, the burger chain is missing the point in this promotional campaign. By creating a video without audio narration, they have posted something that is completely inaccessible to the target audience.

This can be a lesson to any library introducing new services to the special needs community: deliver your large-scale informational campaign in a manner that can actually be received by the population proper.

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